Why Publishers Should Love Amazon’s Indie Revolution

Nicholas C. Rossis

photo found on pubsoft.com photo found on pubsoft.com

If you have been following the Hachette vs. Amazon saga, you might be excused for thinking it’s a battle between Heaven’s angels and Hell’s spawns. Depending on your source, Hell is either Amazon (assuming you’re reading newspapers and traditional media) or Hachette (if you’ve been on any Indie author’s blog).

Which is funny to me, because this is just another commercial disagreement: Hachette wants a fatter profit margin, and Amazon wants better prices, in order to cement its virtual monopoly. It can afford to sell cheaply, since it makes up for it by selling other products, too.

Amazon has been following the same policy of boxing together products for as long as I can remember. Its entire Kindle revolution – even its many detractors admit it has revolutionized ebook distribution, single-handedly building an entire new publishing sector – is based on the premise “buy the Kindle…

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